“Enjoy the little things because one day you may look back and realize they were the big things.” ~Robert Brault It brings me utmost happiness to venture to new places. This Thanksgiving was the first time I had ever spent it away from my own […]
Month: December 2018
Marketing research is the business of providing information to businesses so that they can make the best decision possible. When money is at risk, it is safe to say that businesses would like to maximize their profit and minimize their loss. Therefore, if any business […]
Most independent schools, colleges and universities have what’s called an Annual Fund. Some choose the name their fund while others do not but the goal is the same: to engage your constituents to contribute monetarily to it. This can be done in the form of whats called a “hard ask” throughout the year in an email campaign perhaps, and it can also be done in person at functions the school is hosting. Regardless of the strategy used, it is of utmost importance that the donor be given two things: acknowledgement (a “thank you”) and transparency about what was done with their funds. It the experience of the exchange with the organization that will either keep them as a repeat donor, or not.
The more a donor feels appreciated and acknowledged for giving, the more likely they are to give again even after their children have graduated and left the school. Donors give because it not only feels good to them personally but also because they’re seeing that they’re making an impact. The process must be one that is mutually beneficial to both parties. Once projects are completed, express gratitude to the donor for their gift. One idea is to make a video, ideally with students, thanking them personally while showing the new playground, desks, books or whatever it was that was purchased. Secondly, invite them to a Donor’s Appreciation Soiree (lunch, dinner, etc.) where all the donors are publicly thanked for their contributions.
Remember it’s about feeling and perception. The more they feel connected to the cause, the more loyal of a donor they will be.
In today’s digital world, brands need to stay relevant to stay alive. Social media influences how we think of brands: what influencers are talking about, using and endorsing. Sometimes it doesn’t have to be anyone famous. For example, Herbalife has an army of users that […]