travel.learning.creating

Month: June 2019

Your Target Isn’t Shopping at Target

Your Target Isn’t Shopping at Target

It’s not surprising that most of Gen Z (ages 18-21) are doing more online shopping than the average consumer according to the 2017 study on bigcommerce.com. They’re spending around 4 hours of their day on their phone and are easily influenced by social media recommendations. […]

It’s HOW, not WHY.

It’s HOW, not WHY.

Last week as part of a work retreat to prepare for the upcoming fiscal year, my company had the pleasure of hosting Tom Asacker, an author, TedX speaker and philospher. During his presentation he asked us how we can make our brand resonate with our […]

The Magic of a CRM

The Magic of a CRM

Using the right CRM for your business helps to bring a top-notch experience to your customers. Utilizing a CRM that captures relevant data to deliver a personalized experience takes the guess[work] out of keeping your customers happy and engaged with content relevant to them. A good CRM also allows businesses to put some of their efforts into acquiring new customers, (although it is more costly than retaining old ones.) Our digital footprint allows all these systems to capture data about what we’re searching, clicking on, reading and engaging with. In turn, companies can target consumers with the right messaging at the right time.