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Marketing Blog

Your Target Isn’t Shopping at Target

Your Target Isn’t Shopping at Target

It’s not surprising that most of Gen Z (ages 18-21) are doing more online shopping than the average consumer according to the 2017 study on bigcommerce.com. They’re spending around 4 hours of their day on their phone and are easily influenced by social media recommendations. […]

It’s HOW, not WHY.

It’s HOW, not WHY.

Last week as part of a work retreat to prepare for the upcoming fiscal year, my company had the pleasure of hosting Tom Asacker, an author, TedX speaker and philospher. During his presentation he asked us how we can make our brand resonate with our consumers drive donors. I immediately thought of Simon Sinek and raised my hand. I said something along the lines of, “We have to sell our why before our what.” Tom chuckled and said, “Oh, you heard Simon!?” After that he quickly (and quite powerfully) rejected my thoughts and said, “They don’t care about your why. They want to know what’s in it for them.” 

Working for a non-profit and realizing that we’re all about emotional storytelling to be effective, I couldn’t argue with him. He pointed out that our HOW is the most important factor in selling our WHY. Getting people to connect with our message and cause is what’s going to drive our fundraising. 

The Magic of a CRM

The Magic of a CRM

Using the right CRM for your business helps to bring a top-notch experience to your customers. Utilizing a CRM that captures relevant data to deliver a personalized experience takes the guess[work] out of keeping your customers happy and engaged with content relevant to them. A […]

Two Lessons in SEO

Two Lessons in SEO

It’s a big fear for marketers, and anyone involved in a technological aspect of the workforce, that all the technology they spent months and even years studying becomes outdated. Britney Muller, Senior SEO Scientist at Moz, spoke at the Digital Branding Analytics Miami 2019 Conference […]